George Dehne
President
George
Dehne is president of George Dehne & Associates, Inc.,
which is comprised of two divisions, GDA Research and GDA
Integrated Services. GDA Research focuses on market
research and consulting, specializing in creating
strategies for admissions, financial aid and public
relations. GDA Integrated Services offers a complete line
of services for student recruitment and public relations
ranging from direct mail and telemarketing to audio-video
and publication production. Together, the two divisions
have worked with more than 300 colleges and universities
throughout the United States.
As a
consultant, Mr. Dehne has served some of the nation's most
distinguished universities including Columbia, Duke,
Drexel, Clark, Cornell, Johns Hopkins, Northwestern and
Fairfield. His small college clients include Carleton,
Bowdoin, Allegheny, Union (NY), Gettysburg, Goucher, Saint
Lawrence, the College of Wooster, Franklin & Marshall,
Hamilton, Trinity (CT), and Bryn Mawr.
As
special assistant to the president from 1977-1981, Mr.
Dehne developed and directed the landmark marketing
program for Carleton College in Minnesota. During his
tenure at the College, Carleton won four Grand Awards for
Public Relations and Admissions from the Council for the
Advancement and Support of Education (CASE). The success
of the Carleton effort was chronicled in the New York
Times, the Wall Street Journal, and the
Harvard Business Review to name a few.
Mr.
Dehne began his career as a feature writer for United
Press International and later served as a creative
director for Young & Rubicam, the worldwide advertising
agency. In the early 1970s, he was director of public
relations for Wittenberg University in Ohio, followed by
tenure as an account executive for Gehrung Associates
University Relations Counselors, the nation's first and
largest firm devoted to the promotion of higher education.
After
college, Mr. Dehne earned a master's of business
administration, a master's of art in journalism and a
master's in higher education from Indiana University.
Mr.
Dehne's articles have appeared in the Journal of
College Admissions, The College Board Review,
Trusteeship of the Association of Governing Boards,
CASE Currents, College Marketing Alert, and
the Handbook for Student Recruitment. He is also
principal author of Marketing Higher Education: A
Handbook for Administrators.
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Christopher Small
Executive Vice President
Christopher Small has worked in higher education
admissions and administration for more than 30 years.
Prior to joining GDA Integrated Services, Chris was the
vice president for enrollment management at Trinity
College in Hartford, Connecticut, where he was responsible
for admissions and financial aid.
He was
the vice president for administration at the University of
Tulsa, where he oversaw admissions, financial aid, student
services, athletics and development. Prior to that, he was
responsible for undergraduate and graduate admissions, and
undergraduate financial aid as dean of admissions and
financial aid at Rensselaer Polytechnic Institute in Troy,
New York and dean of admissions and financial aid at Ripon
College in Wisconsin.
Chris
possesses expertise in many areas of higher education,
including prospect management, creative marketing
strategies, direct mail strategies, the use of market
research in enrollment management, financial aid as a
pricing mechanism, financial aid leveraging to increase
net tuition revenue and the use of volunteers in
recruiting.
A
number of small colleges and large universities have
benefited from Chris’ consultation, including Hollins
University, Elon College, Fairleigh-Dickinson University,
Clarkson University, The University of Maine Presque Isle
and Susquehanna University.
Chris
earned his bachelor’s degree in history from Ripon College
in Ripon, Wisconsin, and his master’s degree in American
colonial history from the University of Massachusetts in
Amherst.
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Bob Campagnuolo
Associate Vice President for Operations
Bob Campagnuolo works closely with Christopher Small out of the GDA Integrated Services headquarters in Connecticut and maintains close relationships with our clients, vendors and associates. He is involved in project management and the tactical execution of all of the services that GDA offers and works with our parent company, George Dehne and Associates, in managing financial details and day-to-day operations of the Old Saybrook office.
Bob comes to GDA from Wesleyan University, in Middletown, Connecticut where he was the assistant director of marketing and communications for the continuing studies and graduate liberal studies program. Prior to that, Bob spent over 15 years working in various marketing and communication roles at The Hartford Insurance Company, one of the nation’s largest and most prestigious financial services and insurance companies.
Bob holds a bachelor’s degree in marketing/communications from the University of Connecticut and a master of arts in liberal studies from Wesleyan University.
Gina
Campbell
Managing Director, Telerecruiting
Gina
Campbell has over 17 years of admissions and marketing
experience, including positions as director of admissions
at Marymount College in Tarrytown, NY; associate director
of admissions at Carnegie Mellon University in Pittsburgh,
PA; and director of admissions at The Wooster School, a
private secondary school in Danbury, CT.
Her
marketing experience includes working as a marketing
communications writer for Westinghouse Corporation and
serving as a brand assistant in the marketing division of
Smithkline Beecham Corporation.
Gina
earned a bachelor’s degree and a master’s degree in
professional writing from Carnegie Mellon University. She
has written numerous admissions publications for both
colleges and private secondary schools. As a past
president of the Westchester, Putnam Rockland Counseling
Association, Gina has many ties with counseling
professionals in the New York area.
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Steve
Cloniger
Managing Director, Admissions Assessments/Mentoring
In his
more than fifteen years in the field of enrollment
management, Dr. Steve Cloniger has become one of student
recruitment's most successful "turnaround" professionals.
He has increased the enrollment and quality of students at
three institutions where he served as the vice president
for enrollment management, as well as at over sixty
colleges and universities as a consultant for GDA
Integrated Services.
Steve
began his career in the business world, working as a
commercial banker with First Citizens Bank (NC), as a
management consultant with Chase Manhattan Bank in New
York City, and as a training and development officer with
First Union National Bank (now Wachovia Bank) in
Charlotte, North Carolina. Following his career in the
private business sector, Steve next turned to academic
administration.
As vice president for
enrollment management at Queens College in Charlotte, NC,
he oversaw a modernization of the student recruitment
operation. In just his second year there, Steve enrolled
the largest freshman class in 20 years. He also supervised
Queens' extensive and highly successful non-traditional
undergraduate and graduate enrollment programs.
Steve
enjoyed the same success as vice president for enrollment
management at private colleges in New Hampshire and South
Carolina, where he led recruitment efforts that also
resulted in record new student enrollments.
Steve
is a Phi Beta Kappa graduate of the University of North
Carolina at Chapel Hill (where he was a Morehead Scholar),
holds a master's degree from Duke University (magna cum
laude), and a Ph.D. in ethical studies from Emory
University.
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Bob Gray
Senior Writer, Creative Services
Bob Gray provides writing, marketing consultation, editing, and related services. His work in market positioning and key message development become extremely valuable when coordinating content for communications plans that encompass print, web, and other media.
Bob has written for and consulted with schools across the country. He earned a B.S. degree in education from the University of Virginia in 1977 and has worked with such clients as the Johns Hopkins University, University of Virginia, Drexel University, and the University of Tulsa, among many others.
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Terri Justofin
Senior Consultant,
Graduate School Assessments & Mentoring
Terri
Justofin has over 20 year of experience in higher
education. As a consultant, her focus has been on
strategic marketing for MBAs, graduate and
adult/non-traditional students. In additional to
consulting, Terri has produced marketing publications for
her clients that have won awards from the Public Relations
Society of America, the National Council for Marketing and
Public Relations, the Admissions Marketing Report and
several regional advertising organizations.
Prior to
becoming a consultant, Terri had graduate admissions
experience in both medical and business education. In her
most recent position as director of marketing and
admissions for the Weatherhead School of Management at
Case Western Reserve University, she implemented many
creative marketing initiatives that resulted in the
School’s ability to achieve record enrollments.
Terri
holds a bachelor’s degree from Kent State University and
master’s degree from the University of Connecticut.
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Suzanne Liberty
Director, Student Recruitment
Suzanne Liberty joined GDAIS after a 23 year career in university administration at Clarkson University. As Vice President for Enrollment at Clarkson, she provided leadership to all of the University's enrollment management functions including freshmen, transfer and The Clarkson School, an innovative bridge year program for students entering college at the end of their junior year in high school. Prior to working with undergraduate admissions, she served as Dean of the Graduate School and Director of Research, as well as Director of Graduate Programs in the School of Business.
While at Clarkson, she worked with GDAIS to initiate a prospect-management approach for identifying and recruiting the best students for admission and she created a data-driven culture within the staff to improve the effective use of resources. She also involved alumni, faculty and staff in admission efforts and created a culture of involvement of the campus in recruiting efforts.
She has provided prospect management training and served as a mentor for GDAIS clients. Suzanne holds a Ph.D. in Education Administration from the University of Utah. She also holds a master's degree in Student Personnel Administration and a bachelor's degree in Psychology from Colorado State University.
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Bonnie
Liu
Managing Director, Direct Mail
Bonnie
Liu came to GDA Integrated Services after spending eleven
years with Epsilon/American Express, where she managed
direct mail campaigns for college and university
admissions clients. Bonnie has perfected her ability to
initiate creative and data management processes, drive
print and letter production, and achieve quality output
provided by external suppliers.
In her
work with higher education clients, Bonnie's commitment to
client service and satisfaction stands out. She helps to
analyze results of direct mail programs from initial
inquiry response through final matriculation goals,
identify new or unproductive markets, and make
recommendations to improve results and reduce costs.
Bonnie
earned her bachelor’s degree at Tufts University in
Medford, Massachusetts, and her MBA from Babson College in
Wellesley, Massachusetts. She also received a certificate
in the Administrative Fellowship Program at Harvard
University.
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David
Meador
Director, Creative
Services
As
creative director and copywriter for GDAIS, David takes a
lead role in campaigns to analyze clients’ marketing
positions and develop a distinctive market identity and
“brand” for them. He is recognized throughout the industry
for his ability to both conceptualize and write copy for
print and electronic communications. His work includes the
full spectrum of materials including view books, search
publications, student life brochures, posters, both text
and HTML broadcast e-mail, as well as interactive student
websites.
David’s
20 years of writing experience include a wide variety of
colleges and universities from Trinity and Johns Hopkins
to Clarkson and Maryville. He has also worked with such
corporate clients as BellSouth Communication Systems, ITT
Night Vision and The Roanoke Times. His work has earned a
number of local and regional awards from the Advertising
Federation of the Roanoke Valley.
David
received his bachelor of arts at the University of
Virginia and is currently completing a Master of Arts in
Liberal Studies at Hollins University.
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Sharon
Meador
Art
Director & Web Producer, Creative Services
At GDAIS, Sharon designs electronic and print
communications, including view books, direct mail,
customized mini web sites, and rich emails. Sharon
coordinates web site design and development. She also
interfaces with photographers, junior designers, and
programmers.
In
Sharon’s more than 20 years of experience, she has won
numerous design awards, including national recognition
from the Advertising Federation of America for a
publication for Virginia Military Institute. Before
founding m2Studio, Sharon worked for 10 years in creative
services at The Roanoke Times.
Sharon
received her bachelor of science from Virginia Tech and is
currently completing a graduate degree in art at Hollins
University.
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Marilyn Rhoads Mock
Managing Director, Public Relations and Strategic Planning
With over 25 years of
institutional advancement experience, Marilyn Mock
possesses a wide range of expertise in the areas of
marketing, alumni/parent relations, development, public
relations, media relations, special events, publications
and board/trustee relations.
Prior to joining GDA
Integrated Services, Marilyn spent nearly 20 years at
Southwestern University, a private, liberal arts college
in Georgetown, Texas. Under her leadership as vice
president for university relations, the institution made
remarkable progress in student recruitment and retention,
fund-raising, and institutional positioning efforts.
Working with the various advancement offices, Marilyn is
credited with inaugurating many programs and efforts that
were critical to Southwestern's dramatic, across-the-board
improvements.
For the past three years,
Marilyn has worked with colleges and universities around
the country, mainly in the areas of marketing, public
relations, fund-raising, and student recruitment.
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Gayle
Pollock
Director, Student Recruitment
Gayle
Pollock possesses more than 25 years of experience in
admissions and student recruitment. Prior to joining GDA
Integrated Services, Gayle was dean of admissions at
Allegheny College in Meadville, Pennsylvania from 1989 to
1998. During that time, Allegheny enjoyed full enrollment,
received record numbers of applications, improved the
academic quality of the student population, reduced the
acceptance rate and increased the net revenue generated by
each student.
Prior
to joining the Allegheny staff, Gayle was dean of
admissions at her alma mater, Juniata College in
Huntingdon, Pennsylvania. While in that position, Gayle
and her staff increased the size of the first-year class
and significantly improved academic quality of the
entering students.
In
1994, Gayle received the Career Achievement Award from the
Pennsylvania Association of Secondary Schools and College
Admissions Counselors (PASSCAC).
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Victoria Profy
Managing Director, Information Services
As
Managing Director for Information Services at GDA
Integrated Services, Vicky Profy conducts national,
regional and local research related to client projects.
She also provides information and research services to GDA
Associates by tracking trends and issues related to
demography, the economy, education, the environment,
government and legislation, strategic planning in business
and industry, technology, values and lifestyles, and the
youth market.
Vicky's experience includes working as a research
assistant at Drexel University's Graduate School of
Library Science and the University of Pennsylvania,
Graduate School of Education. She also has 10 years of
experience developing and managing information services in
the corporate community.
Vicky
holds a degree in Library and Information Science from
Drexel University.
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Mary
Seger
Director, Publications Development
Mary
has been involved in public relations and publications
management for her entire professional life, beginning as
an assistant editor of an independently published annual
journal, Poor Joe's Almanac, in the 1970s. Although
the Almanac did not survive, the advertising agency that
published it did, and Mary stayed on as an account
executive for all non-profit accounts.
In
1984, she joined the administration of Allegheny College,
her alma mater, as the Director of Publications. In this
role, she managed the production of over 150 publications
annually, and scheduled and coordinated writing,
photography, design, printing and mailing for publications
produced in quantities ranging from 150 to 150,000. She
also was a key participant in helping to shape the public
relations/communication plans for the offices of
admissions, development and alumni affairs, creating
images, themes, and messages for programs and
publications.
A 1973
graduate of Allegheny with a bachelor's degree in
speech/drama, Mary also attended Catholic University in
Washington, D.C., and the University of Exeter in
Devonshire, England.
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Jonathan Steele
Director of Integrated Communications
Jonathan Steele manages the integrated communications division, which
includes the development of communications strategies for colleges
as well as the planning and execution of integrated communications
campaigns. He oversees web development, e-mail campaigns, and
all other electronic communications, and their
integration with print publications and direct mail. Jonathan
performs communications and web audits for GDAIS and is the principle
architect of Dialog, our integrated communications system.
Jonathan comes to GDA Integrated Services with a
background in public relations both in academia and the
private sector, including work in the high tech industry.
His writing capabilities, knowledge of media relations and
comprehensive awareness of new and emerging technologies
adds a valuable perspective to GDA Integrated Services as
we stand poised to offer the academic community the most
effective and advanced solutions available. He also speaks and
presents on a regular basis at conferences and seminars around
the country.
Jonathan received his master's degree in higher education from
the Harvard Graduate School of Education and holds a bachelor's
degree in English and German
from Bowdoin College in Brunswick, Maine.
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Stuart
Trinkle
Director, Student Recruitment
Stuart
Trinkle brings over 15 years of admission experience and
over 10 years of business management experience to GDA
Integrated Services. Stuart was the associate director of
admissions at Hollins University in Roanoke, Virginia for
seven years and director of admissions for over six years
before joining GDAIS.
During
her tenure at Hollins, Stuart developed and implemented a
strategic recruitment and communication plan based on
prospect management. While she was director of admissions,
Hollins received a record number of applications, enrolled
the two largest classes in 20 years, improved the academic
profile, and increased the net revenue of the first year
class by $500,000. Stuart also assisted in the development
of admissions publications and media advertising for the
university and worked closely with the office of financial
aid to develop and promote the university's merit and
need-based aid strategies.
Stuart
earned her bachelor’s degree from Roanoke College. She has
been an active member of the Potomac and Chesapeake
Association for College Admissions Counseling (PCACAC), of
which she was made an honorary member. She has also been a
member of the National Association for College Admission
Counseling (NACAC) and the American Association of
Collegiate Registrars and Admissions Officers (AACRAO).
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